Online Marketer
Posted: 18 December 2014
(SEO/SEM/Display)
If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels.
Responsibilities:
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Plan and execute all web, SEO/SEM and display advertising campaigns
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Identify trends and insights, and optimize spend and performance based on the insights
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Brainstorm new and creative growth strategies from long tail keyword research to local ad networks and partnerships
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Plan, execute, and measure experiments and conversion tests
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Collaborate with internal teams to create landing pages and optimize user experience
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
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Instrument conversion points and optimize user funnels
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Desired skills:
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1-2 years of xperience in online marketing
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Demonstrable experience executing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
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Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
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Experience in optimizing landing pages and user funnels
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Experience with A/B and multivariate experiments
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Solid knowledge of Google Analytics
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Experience in setting up and optimizing Google Adwords campaigns
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Working knowledge of HTML, CSS, and JavaScript development and constraints
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Strong analytical skills and data-driven thinking
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Up-to-date with the latest trends and best practices in online marketing and measurement